DesignLive: Real-time co-design experience at Vistaprint
This service revolutionizes the way small business owners approach their branding and marketing materials by putting customers and designers face-to-face setting itself apart from competitive online services. This unique approach fosters a more personalized and intimate experience, enabling customers to comfortably communicate intricate design ideas while receiving real-time coaching and design from professional designers.
This service significantly cuts down on turnaround time and design errors, whether initiated by customers or designers. As a result, it enhances service satisfaction rates and elevates overall brand perception. By offering this hands-on, collaborative design experience, Vistaprint's Design Service not only simplifies the design process but also ensures that every product perfectly reflects the unique essence of each business, driving engagement and growth.
Role(s): Creative Direction, UI/UX Design, Graphic Design, Research
Research
To explore customer interest in our new design service I led a collaboration with the analytics team to select customers who had recently used our services, ensuring their experiences were still fresh. Together with the business owner, we reached out to these customers via phone to discuss the service concept, taking turns leading the conversation and noting their feedback.
We also conducted a competitive analysis, evaluating the support and services from direct competitors and related industries. It became clear that very few offered the unique service we were proposing. We put together some suggested user flows and rudimentary prototype and pitch video to begin our conversation with leadership, designers and developers.
Proposed flow starting from the DesignLive service page
Proposed flow starting from the return visitor homepage
Proposed flow starting from the Design Studio
Proof of concept presentation video for executive leadership
Prototype walkthrough showing test customer reactions
Industry Design Guide
To support our international designers, I partnered with the Product Template Design Team to create a comprehensive style guide outlining design principles for various industries. Since our Service Design Teams are based abroad but primarily cater to a North American audience, it was crucial to provide them with relevant insights and inspiration for current design trends. These guides were distributed for quick reference, allowing designers to access them while working live with customers to craft customized collateral. This effort ensured our designs were both industry-appropriate and culturally relevant.
Partnered with Megan Morahan, Creative Director - Product Design Template Team
Graphic design by Alex Rocklein, Elly Brady, Mary Ellen Campisi
Graphic design by Kevin McHugh
Graphic design by Jenn Nguyen
