"Design is not just what it looks like and feels like. Design is how it works." — Steve Jobs
Two professionals I admire are Steve Jobs and Dieter Rams. Both are obsessed with quality, performance and how products are experienced. Every day I make my best effort to adhere to the words and practices of these two greats while championing great brand experiences.
As a Senior Creative Director, I’m all about blending strategy with creativity to craft unforgettable customer experiences. With a focus on Creative, Brand, and UX design, I’ve spent my career driving the vision and execution of digital and physical products, primarily in the ecommerce space. Whether it's leading a design team or rolling up my sleeves as a player/coach, I thrive on bringing big ideas to life while keeping the user at the heart of everything.
I’m passionate about building and mentoring teams, working across disciplines like product management, engineering, marketing, and business development to deliver innovative products and brands that make an impact. I’ve led projects like Vistaprint's DesignLive Service and revamped their entire website’s information architecture and UX design—all with a sharp focus on user insights to ensure every experience resonates.
Outside of work, you’ll often find me in Charlotte, spending time with my triplet daughters or relaxing with a good book in a hammock. Whether I'm biking or traveling, I find inspiration in everyday experiences, always bringing that creativity back to my design work.
