Constant Contact: Integrated GTM Campaign
Campaign Builder Feature Release
Constant Contact is changing the way SMBs tell their story with the launch of their new feature, Campaign Builder! Campaign Builder delivers a unified collection of marketing components designed to help you achieve your marketing goal, including design, content, and scheduling all with the help of AI.
Role(s): Creative Direction
Our research among the community illustrated that a small business’s biggest barriers to marketing success are a lack of time and marketing expertise. We asked ourselves how can we help to maximize the time necessary for marketing efforts.
The result led us to our latest feature release called Campaign Builder. It’s a game-changer for small and medium-sized businesses (SMBs) looking to save time and build marketing campaigns with minimal effort – in a matter of minutes!
We launched an integrated marketing campaign to announce this update simultaneously across channels including email, social, video, and site.
The result led us to our latest feature release called Campaign Builder. It’s a game-changer for small and medium-sized businesses (SMBs) looking to save time and build marketing campaigns with minimal effort – in a matter of minutes!
We launched an integrated marketing campaign to announce this update simultaneously across channels including email, social, video, and site.
Product Feature Hype Video
Video production: Alex Richardson | Animation design: Laura Sylvia
Video storyboard by Laura Sylvia.
Homepage Feature Banner
Design by Karen Kukta
Display Banner Ads
Display ad designs by Nancy Diaz
Animations for Email Headers
Email hero animation designs by Nancy Diaz
Secondary image sets for indirect channel use
Demonstrating the many benefits of the tool this sampling of images were leveraged across email, social channels, white papers, instructional videos, and more.
Social placements including Linkedin and Instagram
